Overview
Theka Coffee is an Indian startup that has redefined the coffee experience in the country by combining affordability, quality, and a quirky presentation. Founded by Bhupinder Madaan in September 2017 in Ahmedabad, Gujarat, Theka Coffee aims to make premium coffee accessible to the average Indian consumer, a market often dominated by expensive café chains like Starbucks and Café Coffee Day. The startup’s unique selling proposition is its cold-brewed coffee made from 100% Arabica beans, served in chilled beer bottles—a playful twist that resonates with India’s vibrant street culture.